Advertising Your Internet Business

Every Internet Business will need traffic in order to survive. If people do not know the existence of your website, you cannot expect to sell any product/service to them. Therefore, you need to advertise your website using various methods in order to bring in more traffic.

There are a few ways to advertise your Internet Business. I will talk about paid advertising first. On the Internet, you will remember seeing ads that are displayed on some websites. Those are banners ads. You can pay a company who offers advertising services and have your ads be placed on the Internet. The ads will advertise your product/service that you are offering. Once people click on the ads, they will be brought to your website. Or you can buy keywords to list ads, where each ad will cost from a few cents to a few dollars, e.g. is Google Adwords. Usually buying of keywords to list ads will bring targeted traffic to your site. For example, if someone searches a term "Golf" and you have bought the keyword ad from Google, your keyword ad may stand a chance to appear on the search results listing. For more information, check out www.google.com/ads/

You can also advertise using traditional advertising channels such as placing your website URL on flyers, brochures, business cards, books, TV ads, etc.

Now I will touch on free advertising. Using free advertising channels may take more time to deliver the desired results but they can definitely help you save a good tons of money if you do it correctly. Some of the channels are as followed:

a. Classified site, where you can post free classified ads on the website to promote your Internet Business.

b. Forums, post actively on forums that are related to your products/services that you are offering, and place your website URL in your signature.

c. Cross linking between sites, by placing your website URL on other sites. In return, you will need to place their urls on your own website.

d. Submit articles to article submission sites. This will boost your credibility as an established writer. It can increase traffic to you site as readers will click on your website URL in your articles.

e. Give away freebies such as e-books, and include your website URL in the freebies.

f. Word of Mouth, by physically promoting your Internet Business between people. This will automatically happen if people think that your Internet Business provides values for them.

I have shared with you some of the advertising channels that you can use. Try them out yourself and see which channels suit best for your Internet Business.

Warmest Regards,

HomeBizGears Team

About The Author

Cheow Yu Yuan

I am a young internet entrepreneurs which has just started up my new site HomeBizGears.com, with 2 other great guys.

HomeBizGears strives to provide the resources and tools for you to start YOUR own Internet Business. At HomeBizGears, you can find lessons on Internet Business, useful links and articles.

Do visit our site at http://www.homebizgears.com for more information.

Ezine Advertising for Home Based Business

Have you ever considered ezine advertising for your home based business? If not, you’re truly missing out on some valuable exposure to your business. Ezine advertising can be a powerful tool if you follow the right guidelines and you will be successful.

Always include quantifiable benefits when writing an ezine advertisement – and actually tell the truth. For instance, if you say “lose 5 pounds in 5 days,” people will actually be interested in that and believe it is possible at the same time. Distorting the benefits wont help at all; it will make the advertisement look like a scam more than anything else.

When creating a solo advertisement, alter the copy so that it specifically portrays the product as a solution to a specific problem. Purchase several solo advertisements to test how well this version converts when compared to other versions. Testing is vital if you want to continually improve the conversion rate of your advertisements.

This is very vital for ezine advertising members to realize. Always look for word of mouth referrals for ezine before you place advertisements. In many cases, no matter how good your copy is, you will find that certain ezine simply will not be responsive to your email. This might be because the ezine isn't actually as big as the owner claims it is – and it might also be because the owner hasn't promoted the list in a year.

Think on a professional level. Make sure you format your ezine advertisement correctly before you send in to a publisher. In most cases, you will have to format your advertisement to 60 – 65 words; and you may even want to perform a spam check. If the text isn't formatted properly, lines will be broken and wrapped unprofessionally; and if you don't perform a spam check, it may never even go through in the first place.

When creating a top sponsor advertisement, avoid making an attempt to sell anyone on anything. Instead, give something away completely free that will up sell the reader later, such as a subscription or a special report. Additionally, make sure you clearly communicate that nothing is for sale – and that you simply want them to take action for free.

Become a software application provider for ezine owners. Ask ezine owners what software applications they need – and then hire someone to create an application for you. Distribute this software to all of the ezine owners who have a use for it. Make sure there is some back-end component build in that will drive users to your site.

Now, moving from our last point about ezine advertising we will now discuss when outsourcing any work you are doing as part of an ezine marketing campaign, remember to carefully check for plagiarism and theft. This is definitely an unpleasant thought, but plagiarism has become quite rampant on freelancing sites. If you own several websites, you can use Copyscape to do this for you; however, each site will be limited to 20 scans.

About The Author

Willie DeJarnette

Simply knowing what you read in this article isn't enough. You have to put it into action to be successful. To learn how to do exactly that - and to learn more about Willie DeJarnette business, PIF4PS, you will want to visit Willie DeJarnette's website at the following URL : http://www.pif4ps.com

FREE Advertising For Your Internet Business

Are you thinking of starting your own internet business? How do you plan on advertising the product or service that you are promoting? The cost of advertising alone can make or break your business and creating an advertising budget is crucial to the success of your internet marketing venture.

Budgeting advertising dollars can be a difficult thing for most beginning internet entrepreneurs. The problem is that your own money is used to fund the business which usually comes in the form of a credit card and if you are not careful you could find yourself in loads of debt later on.

It doesn't take an "internet marketing guru" to tell you that, "you have to spend money to make money", right? Unfortunately, most of us feel that way so we blow all kinds of money on e-zine advertising in hopes that the .1% of the 100,000 that you are advertising to will find your product or service useful. Mind you that .1% of 100,000 potential customers doesn't sound so far fetched but when you think about it 100 buying customers could put you in profit! You see, it's the "potential profit" which makes e-zine advertising so attractive to most beginners and too many bank on it too early in there internet marketing career.

Free advertising has it's advantages and disadvantages. Even though it's more cost effective it can be more time consuming and most beginners don't have a choice. Some forms of free advertising include posting in forums, setting up your own blog, writing and submitting articles to article directories, and using traffic exchanges.

Forums are a great way to advertise because you can use what is a called a sig file or signature. Your sig file can be set up as a link to your website and everytime time you post a message your sig file will always be at the bottom of the message for someone to click!

Writing and submitting articles to article directories and blogs are useful because it creates one way links back to your website helping improve your website ranking in the search engines. Writing articles isn't for everyone but for about $20 per month you can have someone write them for you.

Traffic exchanges are a quick way to increase traffic to your website. How it works is when you click on someone else's ad you earn credits to your account which in turn allows others to see your ad. Most traffic exchanges are free to use with a paid upgrade version available. If you have about an hour a day, you can literally earn thousands of hits per month to your website using traffic exchanges alone. You can also build downlines in these programs and earn a percentage of their traffic which will help you leverage the time that you spend surfing for credits.

Free advertising can be effective IF you have the time and the patience. But more importantly it will allow you to promote your product without spending a dime in your budget and also it will keep your sanity in check when the credit card bill arrives in the mail.

To find the best home based business ideas and opportunities so you can work at home visit: Work From Home Business Opportunities

Copyright © Steve Gitto

About The Author

Steve Gitto currently has his own website located at http://www.home-based-bizzops.com.

How to Increase Your Business by 20% Without Spending a Dime on Marketing or Advertising!

The answer might surprise you - Develop a pro-active "human proof" referral system and use it all the time! It’s that simple.

When I ask most people "how have they grown your business most successfully" they often tell me, it’s by word of mouth and referrals. Yet when I them what system (or methodology they use) to obtain referrals they don’t have one. It’s a random process at best.

Statistics show that today, it takes six more times the effort and money to get a new client to buy from you as it takes to get a second order from an existing customer or a referral. So why doesn’t everybody ask for referrals from everybody they sell?

The reason is because there are emotions involved most people don't feel comfortable "asking" for referrals. Here’s a rule - If you don't ask for a referral, you won’t get many. Do you ask for a referral something like this: “Do you know of anyone that might like our services?” and your answer you get is almost always “no not at this time, but if I do, I will be sure to tell them about you”.

We've found that when you put an automated system in place that asks for a referral every time to everybody that buys, your referrals go up and so do your sales. You can usually expect to obtain at least one new “referred customer” from every five new customers asked. That’s a 20% increase in business without spending a dime on marketing or advertising.

So what should you say to get a referral? Here’s the key - People think in pictures so you need to ask for a referral so it paints a picture in their mind of who they can refer. Ask them “Do you have any clients that might like to take advantage of the savings and or quality service you just received? If you could take a moment and scan through your rolodex and see if anyone comes to mind that you could refer, and put their contact information on this form”.

Also you should have a series of 3 – 5 steps mapped out that lead up to asking for the referral. It should look something like this.

1) First send a thank you letter or email.

2) Then follow up with a quick phone call.

3) Next follow up with another email to ensure everything went well after you delivered the product or solution.

4) Finally, send a letter or email with a script saying: “Dear (customer), based on our previous communications, you are happy with the produce, service and follow up. I would like to ask a favor. Would you be kind enough to refer up to 3 people that you think might be interested in receiving the same quality and savings that you have experienced? Check your rolodex or any clients you have dealt with in the last 30 days and put them on the form I have provided. I’ve attached a simple form. Again, thanks for being our customer and putting your trust in us.”

Step 5 – Put a note on your calendar to call them in 4-5 day and ask for the referrals if you didn’t receive them.

Then put it into an automated process so every new customer was asked for a referral every time they purchased from you…Without Fail! You need to ask every new customer because:

• They just made the decision to choose you instead of the competition!

• People want to tell other people about their good decisions!

• You are top of mind and have just provided them with a valued solution!

• You have not had a chance to mess it up yet!

By automating the process of politely asking for referrals at your customer satisfaction stage of relationship you will obtain at least one new customer via referral for every four customers asked. It's like buying five customers and getting one free!

If you want to increase your sales by 20% without spending a dime on marketing or advertising, implement a system that is automated and “human proof”. To learn more, review the digital brochure at www.plumtreemarketing.digbro.com or call 770-352-0662 for a free 30 minute business evaluation to improve your referral system.

About The Author

George Ishee is known as the sales funnel guru and works with mid to small companies to automate the process to increase leads, referrals and sales on a consistant basis. To learn more visit our digital brochure at http://www.plumtreemarketing.digbro.com or call 770-352-0662.

Networking & Business Advertising - Soft Sell or Hard Sell?

Imagine being able to reach 1000s of business people for the fraction of the cost associated with general advertising. Well now you can use online networking platforms dedicated to businesses.

Many online platforms have dedicated areas where business people can advertise their services for free once they are a paying member. In Ecademy we have Marketplace which was a lot more powerful when the adverts were shown on the front page than it is now.

The best way to start on these sites is to participate in the discussion on the blogs page and slowly work your way towards advertising your wares in their marketplace. There is nothing worse than to join a site, plaster it with adverts for a few weeks and then leave never to be heard of again!

The worst thing you can do is to advertise your business in areas that are designated for blogging only. In Ecademy we have the Blogs area where it is OK to talk about business and non business related issues but is frowned upon by the members when they create what is known as a "blogvert" - in essence this is a shameless plug which makes almost no attempt at hiding the advert for their products.

Most of these sites promote "soft selling "as opposed to "hard selling" tactics.

In a nutshell what this means is that when you join do not blast your proposition to each and every member but rather try and entice them into asking about your business and what you can do for them. Do not be too pushy or manipulative. Realise that most people who join these platforms have also got businesses and that they will be trying to make contacts with potential buyers as well.

I believe in the theory of random connections. Basically what I mean by this is that one should not purely base their networking on the basis of potential business but rather focus on making decent connections and contacts. Strive to help other people and you never know who might in turn return the favour... if not now maybe in many years to come.

The art of online networking is to not to expect too much too quickly. The benefits will accrue over time and many years. Some people make the mistake of trying online networking for a few weeks and then giving up because they did not achieve any positive results. It takes time to build trust amongst other members especially the long serving ones who have seen many new people come and go.

I first tried my hand at online networking in June 2006 and quickly realised that normal rules of business do not apply. The best way to enjoy yourself on these types of platforms is to try and make friends. Business will come later... and rest assured it will come if you participate in the blogs and clubs.

Be enthusiastic and helpful, listen and join in the discussions but beware... do not let online networking take over from normal day to day business chores that still have to be carried out. It is far too easy to change networking to notworking!

Do you know any other platforms that allow businesses to advertise their wares? How has your experience been so far of business networking platforms? Have you got any tips for "newbies"?

About The Author

Naz Daud is the Founder of the CityLocal Internet Business Franchise Opportunity.
http://www.citylocal.co.uk
http://www.citylocal.co.uk/frontend/franchiseinfo.php?cityid=79
http://www.ecademy.com/account.php?id=120141

Advertising Is Key To Home Business Success

There is no question that advertising is key to the success of any business – large or small, new or old. Without advertising and marketing practices a business simply cannot succeed or last long. To ensure long and lasting success, a business must engage in marketing and advertising in some way. If you have heard the old adage that “it takes money to make money” then you know that advertising does not come for free. A business must consider an advertising campaign budget to keep their numbers up.

It has been said that the best form of advertising is word of mouth advertising. Word of mouth advertising is free and lends an air of credibility to the business. Usually, word of mouth advertising comes from happy and satisfied customers and clients that wish to share their positive experience. Most of the time, they tell their friends, family, and coworkers about a particular product or service and in turn new customers come to the business.

While word of mouth is a wonderful and free way to get the word out about a business, it is not the “be all end all” of advertising. Advertising with television spots, radio spots, on billboards, and in print are all still very effective ways to get the word out. These methods of advertising are quite expensive and not as realistic for many small businesses.

A more economical yet effective way for a business to advertise is online. The Internet is such an integral part of daily life now that it is hard not to advertise on the World Wide Web. The ways in which a business can advertise online are seemingly endless. There are several types of email marketing campaigns, banner advertising, link advertising, websites, and viral marketing. Usually, to engage in a successful email marketing campaign, a business will send past customers an email to announce new products or specials on their website or in their store.

By large, advertising online is usually very cheap. The key is to find a place online where lots of your customers are going to go. In order to do this, you have to be sure that you know who your demographic is and who is using your business. This might require some work on your part. Once you have identified who the people are that are using your business, you can go to other sites that these people are also going to be using, and you can advertise on these sites, quite easily.

Many business owners engage in strategic networking with other business owners in an effort to advertise their businesses. Strategic networking is a way for business owners to meet each other, get the word out about their company, and even to expand their resources and business prospects.

One of the newest ways to get the word out about your business and successfully advertise is that through social networking. Social networking is much like strategic networking in that it is usually free and occurs through meeting and discussing issues and products. However, social networking is done through modern media such as websites, blogs, and the Internet community. It is highly effective and inexpensive.

Regardless of the method of advertising used, a business must use constant advertising campaigns to keep success on the horizon.

About The Author

Earl Williams will show you how to build an online business from your own home. He will give you a verity of business to choose from. You can learn more by visiting: http://www.netmarketer.org

Why Free Internet Advertising Can Work For Your Business

When you first start your own business at home you are faced with the obstacle of how to promote it. If you don't have one you're going to need a website and you're going to need traffic coming to it. If money is an obstacle then you are going to need to find ways to promote your business for free. In this article we want to talk about free Internet advertising, and how you can do that to get traffic for your new business website.

The first thing to understand about marketing on the Internet is that if you do not have to have money to drive traffic to your website you're going to have to make up for that by investing time. This is one of the great things about the Internet, however. Anybody regardless of their present income status can start their own business at home and make it profitable by doing just a few different types of free advertising methods.

When we talk about getting traffic to a website we're talking about a visitor and a potential paying customer. Once they are on your site they can make a purchase therefore earning you a commission on that sale. So it only stands to reason that the more visitors that you have coming to your site the more opportunities you have to make a sale.

One effective method that has worked over the years and is continuing to work is known as article marketing. When you do article marketing you target a primary keyword and write your article around it. You then submit those articles to article directories where they are published online for other people to view.

The way that this can benefit you is when you write a quality article, at the end of the article you're allowed to create a bio box. This resource box is a short classified ad promoting yourself, your website and your new business. You're allowed to list your website address, and when people click on that they are taken to your website.

For article marketing to work you need to write a lot of articles and get those submitted to as many quality article directories as possible. If you don't have money to pay to use a submission service then you're going to have to manually enter those articles 1 at a time. This brings us back to what we talked about earlier, in terms of investing more time you do not have to have money to spend promoting.

Your goal with article marketing is to get your website address on as many potential pages as possible. This is known as getting a link back to your website or a back link. A back link is another free Internet marketing method. You need to get as many back links pointing back to your website is possible.

You can do this through free classified ads, forum marketing, blogging, social networking, and anything you can think of that allows you to get your website address on somebody else's website.

This summarizes free Internet advertising. You are going to have to be creative and you're going to be ambitious, but the more backlinks pointing to your site the more potential traffic you will have. The good news is when you start your own business at home the internet can help you promote it inexpensively.

About The Author

William Hutchinson invites you to visit his affiliate marketing information website for the top affiliate marketing programs available today. If you need help to help start your own business at home please visit his website here now: ----> http://www.hutchesaffiliatemarketing.com

Learn How to Use Zero/Low-Cost Advertising Methods for Your Online Business

Every smart online entrepreneur knows that an online home based business needs to have a strong SEO and a web presence in order to be successful. If you are an online entrepreneur then you will be well aware of the fact that if you want to make your online business a success, you will need to market it effectively. Advertising is a key strategy for marketing and creating an online presence. However, advertising can also be a very expensive option and end up depleting your funds before you have earned any.

So how do you market the product that you are promoting and the website that you have created effectively while using the least amount of funds? One of the best and most economic means of accomplishing this is to use social media tools to create a web presence for yourself and work up a following. The internet has several social web media advertising tools that one can use for advertising. Some are expensive, while others are low cost like Zango, Google Adwords, Yahoo and MSN and some others like Twitter, Squidoo, Myspace, Facebook, Youtube, Craigslist and Ustream are zero cost or free.

Selecting the zero or low-cost advertising methods is advisable, especially if you are a beginner. This is because in the case of the internet, low cost or zero cost products and offerings attract the most traffic as compared to those that you have to pay for. Sites like Facebook and Twitter, Squidoo, Myspace, Youtube, Craigslist and Ustream call for no expense on the part of the user and can be far more effective in roping in traffic than sites like Zango.

If you feel that you do not have enough time to manage social networking and work the social mediums like Twitter and Facebook to secure more traffic, then you can sign up with network marketing systems like CarbonCopyPRO that will do all your marketing for you, using such advertisement mediums.

Facebook and Twitter are by far the most successful online advertising mediums that you can use. Even businesses that have been largely successful for many years still resort to these mediums for advertising.

If you are an online business entrepreneur, it is imperative that you create a web presence for yourself or advertise your product on these social sites like Facebook, Twitter, Myspace, Youtube, Craigslist and Ustream. After you have becomes successful, you can then opt for low cost and then perhaps later high cost advertising mediums.

About The Author

Brian Dinelli is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian and his team have assisted hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brian, visit: http://www.TheFriendlyMillionaire.com

A Few Basic Laws for Small Business Advertising

They say there’s no excuse for ignorance. In the same manner, when advertising your business with collaterals such as print greeting cards for example, not knowing and understanding the fundamental laws of advertising can make you fail miserably in your efforts.

As a business owner, you can never miss out on the opportunity to understand some of the standard laws when it comes to promoting your business effectively. Knowing the laws of advertising can help you reap big rewards indeed.

To help you have a flawless advertising process that allows you to achieve the goals you’ve set for your campaign such as printing greeting cards, here are three of the basic laws you should consider:

The Law of Making-it-Easy-for-your-Clients-to-Contact-You

The objective of getting the word out about your business is for your target clients to be able to get in touch with you after reading your message. Whether to call you, click on your website, or even to visit your shop, the bottom line is to have your full contact information available in your marketing collaterals, be it print greeting cards, flyers, print notepads, and especially the small but significant business cards. This fundamental law is very simple, but often forgotten by many marketers. It’s as if readers have magic wands where they can just make your phone numbers appear out of nowhere.

The point: make sure that you have your tagline as well as your contact information everywhere in your collaterals.

The Law of the Right Ads to the Right People

Don’t waste your time promoting to those people who have no need for your particular business. It’s more productive and lucrative to spend your time, effort and resources convincing those prospects who have the most inclination to purchase your product.

The point: be sure to target one market only and tailor your ad such as your print greeting cards to the particular prospect you’re aiming at.

The Law of Curiosity

In addition to having the right message in your ad, be sure to provide your target clients with information that creates curiosity to your business. Successful ads are often those that pique the interest of its prospects which made them ask for more information from the company.

The point: make sure to provide ads that generate interest and make your target clients ask for more information.

It takes a lot from small businesses to mount a successful marketing campaign such as printing greeting cards. But with planning, testing and repeat exposure, your marketing campaign can be effective communicators of your message which can provide you with much bigger returns.

About The Author

For more information, you can visit this page on http://www.printplace.com/printing/custom-greeting-cards.aspx

Online Marketing Help: Advice for Getting a Custom Web Design

Right now, you might be asking yourself if your business needs a website. Maybe you are worried about the cost, or the time it will take to manage it. Perhaps you think your customers aren’t using the Internet, or that your leads come primarily from word of mouth referrals. The bottom line is that whatever it is that you do, your business needs a custom website because your customers expect you to have one.

Once you have accepted the fact that you need a website for your business, the next step is to find a web designer. Those stuck in this position have lots of options, and selecting the right web designer and technology for your project can make or break your chances of success. The question becomes, how should the business person with no practical knowledge of web design or Internet marketing proceed with the task of picking a designer and building a unique website?

Since times are relatively tight right now, the first thing most businesses are going to consider is the cost, so it is a logical place to start the discussion. Luckily for businesses, there is heavy competition for web designers, you can find sites anywhere from a few hundred to a few thousand dollars. What is important to consider is what you are getting, and for how much?

If you are going to go the route of hiring a web designer to do it for you, consider most what happens after the site is built, including the fees for hosting and who will manage and improve the site? In addition, you should think whether the site is going to be built from scratch and customized to your business, based off a template, or built using open-source software. Be careful to find a designer that can explain the benefits and drawbacks of each solution.

Once you have found a few designers that are willing to work within your budget, the next item you should use to make a decision is concerning management. Generally, you want to pick an option that will allow you to manage your site independently because frequent updates and content additions is what it takes to make your site a success. Extra points for custom website designers that are willing to provide their online marketing help free of charge!

Get online marketing help from Scott at http://www.bizdetail.com

OnLine Internet Business Advertising for your consumer products company and industrial equipment supplies business

2 Ways Successful Internet Business Advertising Solutions for your consumer products company and industrial equipment supplies Business.The purpose of online internet business advertising for your business is to generate traffic. Are you a hurry to get traffic to your internet business advertising blog? If you asked that question to most Internet marketers the reply would probably be yes. However getting website traffic is not as simple as it sounds. In this article let's look at two ways building website traffic can pay off for you.

1.Drive traffic to your internet business advertising for your consumer product company and industrial equipment supplies Business blog ,your key success is traffic.Getting more traffic to your blog simply mean you get more visitors to your blog and it turn,more sales for your business advertising programme.

2. The opposite way of getting traffic fast is to build an organic advertising campaign for your consumer products company and industrial equipment supplies Business based on getting back links. A back link is where you have your internet business advertising website address on somebody else's blog.The reason this is slower than purchasing traffic for your business advertising blog is because you have to earn your back links one link at a time. Of course the benefit to this is you are not actually investing any money but rather you're investing your time to do this.

For example, you can write an article with a resource box that contains your blog address. You then submit this article to an article directories and when they publish it online you have just created a back link to your business advertising for your consumer products company and industrial equipment supplies Business blog.

Before you get too excited about this you have to understand that there are literally billions of internet business advertising blog on the Internet today. All of these are trying to get traffic one way or another and article marketing has proven to be a great source of free traffic.

To make article marketing pay off for you then you must have a lot of articles online, and you must be in the best directories that get traffic. The only way to do this is to consistently work on it on a daily basis.

In summary when you consider internet business advertising for your consumer products company and industrial equipment supplies Business, these are two ways of building blog traffic that can pay off for you. You have to decide either to purchase it or work hard to create an organic advertising campaign. Both can offer success, so it largely depends and your budget and your patience.