They say there’s no excuse for ignorance. In the same manner, when advertising your business with collaterals such as print greeting cards for example, not knowing and understanding the fundamental laws of advertising can make you fail miserably in your efforts.
As a business owner, you can never miss out on the opportunity to understand some of the standard laws when it comes to promoting your business effectively. Knowing the laws of advertising can help you reap big rewards indeed.
To help you have a flawless advertising process that allows you to achieve the goals you’ve set for your campaign such as printing greeting cards, here are three of the basic laws you should consider:
The Law of Making-it-Easy-for-your-Clients-to-Contact-You
The objective of getting the word out about your business is for your target clients to be able to get in touch with you after reading your message. Whether to call you, click on your website, or even to visit your shop, the bottom line is to have your full contact information available in your marketing collaterals, be it print greeting cards, flyers, print notepads, and especially the small but significant business cards. This fundamental law is very simple, but often forgotten by many marketers. It’s as if readers have magic wands where they can just make your phone numbers appear out of nowhere.
The point: make sure that you have your tagline as well as your contact information everywhere in your collaterals.
The Law of the Right Ads to the Right People
Don’t waste your time promoting to those people who have no need for your particular business. It’s more productive and lucrative to spend your time, effort and resources convincing those prospects who have the most inclination to purchase your product.
The point: be sure to target one market only and tailor your ad such as your print greeting cards to the particular prospect you’re aiming at.
The Law of Curiosity
In addition to having the right message in your ad, be sure to provide your target clients with information that creates curiosity to your business. Successful ads are often those that pique the interest of its prospects which made them ask for more information from the company.
The point: make sure to provide ads that generate interest and make your target clients ask for more information.
It takes a lot from small businesses to mount a successful marketing campaign such as printing greeting cards. But with planning, testing and repeat exposure, your marketing campaign can be effective communicators of your message which can provide you with much bigger returns.
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